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Two day Workshop on Tenets of Marketing

On 8th & 9th May 2019, the department of management studies hosted a Two day workshop on the topic “Tenets of Marketing” for the MBA II Semester students.

The session was spread across two days in our CTL Seminar Hall.

The session conducted by Mr. Abraham — A seasoned thoroughbred professional in top management for strategic alliances with a demonstrated history of working with a wide range of domain, he carries with him more than two and half decades of hands on experience and who donned many hats like assisting certain chambers of commerce and industry in India in top management positions and also finds mention in various advisory boards of organizations/institutions in both national as well as international ones.

He been bestowed with a coveted position in the capacity of Chief Coordinating Officer (Lion Eagle Family Office) which is based out of Raleigh, North Carolina, USA

Recently conferred with Knighthood by the Knights Society of Elvina by Royal Society of Spain by the Grand Chancellor Sir Manuel Freire.

The topics covered was as follows:

1 Disruptive Technology
2 Better Human & A I Collaboration
3 Digital Marketing Trends that will shape 2019-2020
4 Content Marketing in 2019
5 How is the Media Landscape Evolving in India
6 How do Brands need to consider to Increase ROI
7 The Growth of Micro Influencers

Plus he also he gave real time valuable inputs relating to the skill gaps that needs to be plugged in order to fetch lucrative jobs.

The session was filled with lots of activities and interactions, the students were completely benefited out of it.

The students were made to introspect as to where they stand in terms of their skill gaps.


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