Department of Management Studies, T.John College conducted a Guest Lecture session on 28th Feb 2019 on the topic “Digital Marketing –Opportunities and Challenges” for IV sem MBA Marketing Students .We had opened up the session for even other specialization (Fin and HR) and for M.Com II semester as Interdisciplinary learning and application of business Activity in digital platform plays a vital role in this competitive environment.
The session was conducted by Digital Academy 360, a Well reputed Consultant services specially for Digital Marketing. Mr.Amit Singh the Chief- Operations, Digital Academy Bangalore Zone spoken about the importance of Digital Marketing and his team members Mr.Darshan and Ms.Vageesha took over the session in explaining about various digital marketing tools available and the companies using such tools for their promotion and advertisement. They also had discussed lot of case studies related to applications of digital marketing with respect to KTM, Kotak Mahindra Bank, Hp, FlipKart and Shobha developers. Overall the session is of very informative and students also had interacted very well and clarified their related queries.